CD Release Party with "Thrive"

Thrive is currently touring in support of their latest release, “Be Love” and will bring its brand of rock and reggae to Arena Theater after the Independence Day fireworks on June 30! Music will start at 10 p.m. with special guest Soulwise, an up-and-coming reggae band from Santa Cruz.

Formed under the redwoods of Mendocino County in 2008 and now based in Santa Cruz, Thrive has been playing its unique mix of reggae, rock, soul, R&B and pop since songwriters Aaron Borowitz and Kenneth Rogers joined forces to create music that they love with an emphasis on conscious lyrical content. Along the way, the group has released four full length albums, most recently the 2018 “Be Love” album and several EPs.